The name of this delicious Nestle treat is Beso de Negra, or "Black Kiss" according to Google Translate. The African American woman pictured blowing a kiss on the wrapper is a bit risque by American standards. I think it's a nice little illustration of how race is treated differently in other countries. The treat is like a chocolate covered marshmallow atop a cookie. The tagline is "delicious chocolate flavor... delicious cookie".
Here is a much more attractively named ripoff of Baby Ruth sold in Colombia: Baby Johnny's!